01
Crawlers can read it
If your page blocks bots or hides behind a login, AI tools never see it. First job is simply being allowed in.
02
The words are really there
Many sites build their text with JavaScript, so crawlers get a near-empty page. The real content has to be in the HTML.
03
It answers up top
AI quotes clear, complete sentences near the top of a page. Lead with the answer, not a slow warm-up.
04
Clear structure
Proper headings, lists and tables let a machine parse your page. Walls of text get skipped.
05
An FAQ section
Real questions with short answers map exactly to how people ask AI tools, so they are prime to be quoted.
06
Fresh and dated
Recent, clearly dated pages are far more likely to be cited. Stale pages quietly drop out of answers.